In its 2012 Annual Report, Berjaya Corporation Berhad reported that as of April 30, 2012, Kenny Rogers Roasters restaurants numbered 74 in Malaysia and 8 in Indonesia. Kenny Rogers Roasters, NU Sentral, Kuala Lumpur, Malaysia This includes developing the Kenny Rogers Roasters brand, managing menu items, and acting as a central procurement agent for Kenny Rogers Roasters restaurants across Malaysia. Effectively, Berjaya Food Berhad is responsible for establishing, operating, and expanding Kenny Rogers Roasters restaurants in Malaysia.
In March 2011, Berjaya Food Berhad listed on the Main Board of Bursa Malaysia. Under a corporate exercise by Berjaya Corporation Berhad in 2011, Berjaya Roasters (M) Sdn Bhd became a wholly-owned subsidiary of Berjaya Food Berhad. In Malaysia, the Kenny Rogers Roasters chain of restaurants is developed and operated by Berjaya Roasters (M) Sdn Bhd. An article published by in 2011 reported that Kenny Rogers Roasters had grown to almost 140 restaurants across Asia, with continued expansion in Malaysia, the Philippines, and more recently southern China. ĭespite the chain's end in the United States, Kenny Rogers Roasters continues to flourish in Asia under the ownership of Berjaya Group. Miami Subs (since sold off by Nathan's) no longer has a "Kenny Rogers" section on their menu. Nathan's continues to serve Kenny Rogers Roasters items in select locations, such as its flagship location on Coney Island. The 2008 purchase agreement allowed for Nathan's Famous and Miami Subs to continue selling Kenny Rogers Roasters items in their restaurants. The last Kenny Rogers Roasters operating in North America was located in the Ontario Mills mall in Ontario, California, which closed on December 31, 2011. Nathan's Famous divested itself of Kenny Rogers Roasters in 2008, selling it to their Asian franchisee, Roasters Asia Pacific (Cayman) Limited, a company which is owned by Berjaya Group of Malaysia. By 2000, the chain was down to 90 franchised restaurants, 40 of those in the U.S. Rotisserie-roasted chicken had become commonplace in many food supermarkets. for $1.25 million (US$2 million in more recent terms) on Apas a result of restructuring, many locations closed. The company entered Chapter 11 bankruptcy in March 1998 and was bought by Nathan's Famous, Inc. Ī former Kenny Rogers Roasters in Saginaw, Michigan However, the planned restaurants in Britain never materialized. At this point, annual sales topped $300 million. In 1996, the chain announced plans to open in the United Kingdom and purchased locations in various cities. However both were closed only a couple of years later In 1994, two restaurants were opened in Athens, Greece. Brown expanded the company to a chain of more than 425 restaurants before selling his interest in the franchise to the Malaysia-based Berjaya Group in 1996. The lawsuit continued until Kenny Rogers Roasters purchased a majority stake in Cluckers in August 1994.
In December 1992, Clucker's, a minor player in the roasted chicken market, sued Kenny Rogers Roasters, claiming the chain had copied its recipes and menus. Kentucky Fried Chicken also introduced a roasted chicken line of products called Rotisserie Gold to compete with Roasters and Boston Chicken. Kenny Rogers Roasters found itself in competition with Boston Chicken (later Boston Market) and several smaller roasted chicken chains. The chain eventually grew to over 350 restaurants, including locations in Canada, Europe, the Middle East and Asia. īy 1995, the menu had expanded to include turkey, ribs, and various side dishes. Kenny Rogers Roasters was one of several restaurants to open in southern Florida that year, owing to the popularity of grilled chicken both in that particular market and nationwide.
The first store opened in September 1991, and Rogers himself was present at the opening. He chose to start a chicken restaurant in Coral Springs, Florida, in 1991, forming a partnership with country music singer Kenny Rogers who had previously released his own cook book. After serving as Governor of Kentucky from 1979 to 1983, Brown decided to return to the restaurant business. Brown Jr., a business entrepreneur from the commonwealth of Kentucky had worked with the restaurant chains KFC and Lum's.
0 kommentar(er)
